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Breaking News in Advertising, Media and Technology
Leo Burnett is one of the top international advertising agencies in Malaysia. Apart from the fact that Leo Burnett holds some of the most impressive key Apart from the fact that Leo Burnett holds some of the most impressive key accounts in the country, they are also the agency that used to house the talented film director, the late Yasmin Ahmad. She was the executive creative director of Leo Burnett Malaysia before her death in 2009. She has brought some of the most remarkable advertisements for Petronas through Leo Burnett that has won numerous awards in the industry that puts them as one of the top agencies in Malaysia today.Y&R Malaysia is one of the branches under the Y&R global advertising group. They operate through their office in Damansara Heights and is one of the oldest and most established international advertising agencies in Malaysia today.In Malaysia, Y&R is one of the top 5 international advertising agencies where they continue to push their philosophy of ideas through their key accounts like Caltex, Vespa, Colgate and LG in which they are the agency that holds the most awards in the country.Naga DDB is one of the major players in the Malaysian advertising industry. The international advertising agency is part of the DDB Worldwide group which is one of the largest networks of advertising agencies in the world today with a presence in more than 100 countries.
Icaro Doria has exited his role as chief creative officer of DM9, just days after the agency admitted to errors in a Cannes Lions Grand Prix-winning campaign that is now [...] ... Melted Solids, a Brooklyn-based creative duo with deep roots in TV and advertising, helped propel Zohran Mamdani’s ... Icaro Doria has exited his role as chief creative officer of DM9, just days after the agency admitted to errors in a Cannes Lions Grand Prix-winning campaign that is now [...] ... Melted Solids, a Brooklyn-based creative duo with deep roots in TV and advertising, helped propel Zohran Mamdani’s insurgent mayoral campaign to a decisive primary win through a scrappy, collaborative social [...]News and insights from our editors, reporters and columnists, including coverage of creative and media agencies, both U.S-based and international, as well as strategy, accounts, data and DEI.Staff positions at U.S. advertising and marketing companies are down more than 10% since January 2022.ADWEEK/Adobe Stock
The PM Group is the largest advertising & marketing agency in San Antonio. Services: TV • Radio • Print • Outdoor • Digital Marketing • PR
VaynerMedia is a global integrated creative and media agency, built for today’s consumers. As the Modern Agency of Record, it understands the nuances of today’s attention landscape, empowering brands to win attention, drive relevance, and deliver business results. Founded in 2009, by Gary Vaynerchuk, the independently owned agency operates in 15 offices worldwide, including Amsterdam, Bangkok, Chicago, New Delhi, Kuala Lumpur, London, Los Angeles, Mexico City, Miami, New York, Tokyo, Toronto, Singapore and Sydney.
Detailed client reviews of the leading Switzerland advertising and marketing companies. Hire the best advertising agency in Switzerland. Marketbridge is an advertising agency known for its expertise in marketing, branding, and digital strategies. The company excels in delivering measurable outcomes, with multiple clients reporting significant increases in brand awareness and lead generation.BrandLume Inc. is an Advertising Agency offering comprehensive advertising services, including media buying, branding, and paid marketing. Clients consistently praise their value for cost, effective project management, and impressive results, with 100% of reviews noting improved website traffic and engagement.Hotspex Media is a prominent Advertising Agency specializing in digital marketing and media buying, offering comprehensive advertising services. Clients praise Hotspex Media for their exceptional attention to detail and project management capabilities, with 100% of reviewers expressing satisfaction with their on-time and on-budget delivery.Foxtail Growth Partners is a proficient advertising agency specializing in paid marketing and advertising services. With consistent client praise, they achieve successful campaigns through personalized strategies, as noted by 100% of reviewers.
Top ad agency creative directors told BI how they're using AI to pitch big ideas, create entire ads, and expand their scope of work. Reckitt Benckiser's laundry detergent brand Woolite was famed in the 1970s through the 1990s for using megastars of French cinema in its advertising. But when Woolite asked its creative agency, BETC, to relaunch the brand in France this year, the budget was more constrained than in decades past.I'm old enough to remember when Photoshop came in and people were wailing and moaning it was the end of advertising," Macgregor Hastie said. "Photoshop became a tool, and if we don't adapt to the new tool, then the new tool is going to take over." For all its attributes, AI still presents clear challenges to the ad agency business model, in which companies tend to bill clients based on the number of full-time equivalent employees who are devoted to their accounts.Martin Sorrell, the executive chairman of the advertising company S4 Capital, told analysts on a recent earnings call that agencies like his were adapting their commercial models in some cases to be "on the basis of assets or outputs delivered." It reflects how AI is reducing the time it takes to manage and produce campaigns.The agency world thinks differently. Business Insider spoke with three top creative directors who said that AI is fueling a creative boom and that the technology doesn't portend an ad agency extinction event. Instead, they're using AI to more efficiently pitch big ideas and to expand their services into areas such as content optimization.
Discover four key shifts shaping the marketing strategy for advertising agency teams and how top performers are staying ahead. A new research report—conducted by Ascend2 and commissioned by StackAdapt—surfaces what sets these teams apart. It examines how the most effective agencies are approaching everything from brand and performance integration to AI, measurement, and channel strategy.The divide between brand and performance is shrinking—and that’s a good thing. According to the report, 41% of agencies now lean more heavily into brand-building. But high-performing teams aren’t making that shift at the expense of performance.Top agencies are tying brand and performance efforts to shared KPIs, aligning teams around unified messaging, and using tools like incrementality testing to measure how brand investment drives bottom-line results.The full report takes this further, detailing which KPIs leading agencies use to evaluate brand impact, how they integrate creative across the funnel, and what tools they rely on to close the loop between awareness and action.
Detailed client reviews of the leading San Antonio advertising and marketing companies. Hire the best advertising agency in San Antonio, TX. Anderson Collaborative™ is a comprehensive advertising agency specializing in paid media, digital marketing, media buying, and advertising services. The company is highly praised for its impressive data analysis, effective communication, and versatility in handling diverse projects.Door No. 3 is an advertising agency specializing in brand positioning, ad development, and media strategy. The reviews highlight their creative talent and effective project management, with 100% of clients praising their responsiveness and ability to deliver on time.Nativz is a leading advertising agency renowned for its proficiency in digital marketing, paid media, and advertising services. With a focus on enhancing web performance, SEO, and managing Google Ads, they have achieved significant results, such as a 200% revenue increase and a 5x web traffic rise.Marketbridge is an advertising agency known for its expertise in marketing, branding, and digital strategies. The company excels in delivering measurable outcomes, with multiple clients reporting significant increases in brand awareness and lead generation.
Find the best FB advertising agency to grow your brand fast. Get real results with smart targeting and expert support. Discover the edge! Find the best fb advertising agency to grow your brand fast. Get real results with smart targeting and expert support. Discover your edge today!While new apps come and go, Facebook still brings millions of Aussies together each day. It’s where people scroll, chat, and shop. But running ads alone? That can feel like tossing money into the wind. A smart, focused FB advertising agency takes out the guesswork.In this guide, we’ll share what to look for, how to spot a great fit, and why hiring the right agency for Facebook ads could be your smartest move this year. Facebook may not be the newest platform, but it still matters—a lot. In 2025, over 15 million Aussies are on Facebook each month. That’s a huge audience, right at your fingertips. People check it while riding the train, during lunch breaks, or winding down at night. It’s part of daily life, and that makes it a smart place to advertise.A Facebook ad agency helps you build smart ad campaigns. They don’t just post ads—they plan, test, and manage every part. It all starts with research. They learn who your best audience is and what they care about.
Soulbound Tokens transform influencer campaigns into on-chain systems, automating vetting, bonuses, compliance, and loyalty with measurable ROI and privacy protection. Over the past year, we’ve seen a clear trend: brands issuing non-fungible, non-transferable badges to gate premium collaborations and reward top-performing talent, while agencies leverage these on-chain signals to automate bonus payouts, streamline talent vetting, and deepen community engagement.When integrated into your influencer brief workflow, SBT issuance can occur at key touchpoints—campaign kickoff, content delivery, performance validation—enabling agencies to encode each creator’s deliverables, adherence to brand guidelines, and engagement metrics as permanent, non-transferable tokens.For example, event-attendance SBTs serve as on-chain proof points for conference appearances or brand activation ambassadorships, enabling agencies to automatically entitle influencers to follow-on sponsorship tiers and bonuses based on verified participation.The obvious benefit of using SBTs in this way is that it eliminates diploma fraud, accelerates verification for recruiters, and positions the issuing institution as an innovation leader. Agencies serving education brands can leverage this trend by packaging SBT-based certification campaigns into enrollment strategies, highlighting differentiation in competitive markets.
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Detailed client reviews of the leading advertising and marketing agencies. Hire the best marketing company for your needs. Creative Services: Anything from writing, designing, and producing ad content that will be leveraged for the campaign. Advertising agencies are composed of highly skilled and experienced professionals who work like a well-oiled machine to produce compelling ad materials.Strategy Development: Effective advertising campaigns need data-driven strategies to achieve optimal growth and increase revenue. Advertising agencies offer strategy development, guiding businesses on the best way to communicate their intended message.Campaign Execution & Management: There are plenty of moving components when it comes to executing an advertising campaign. Experienced agencies have streamlined workflow by assigning tasks, overseeing progress, and tracking real-time results.Working with an experienced agency with a great track record with specific types of projects and markets can be invaluable. Advertising requires an in-depth understanding of a brand’s market, target audience, and nuances, and experience is always the best teacher.
An advertising agency, often referred to as a creative agency or an ad agency, is a business dedicated to creating, planning, and handling advertising and sometimes other forms of promotion and marketing for its clients. An ad agency is generally independent of the client; it may be an internal ... Typical ad agency clients include businesses and corporations, non-profit organizations and private agencies. Agencies may be hired to produce television advertisements, radio advertisements, online advertising, out-of-home advertising, mobile marketing, and AR advertising, as part of an advertising campaign.Another early agency, started by James 'Jem' White in 1800 at Fleet Street, London, eventually evolved into White Bull Holmes, a recruitment advertising agency, that went out of business in the late 1980s. In 1812 George Reynell, an officer at the London Gazette, set up another of the early advertising agencies, also in London.Another early agency that traded until recently, was founded by Charles Barker, and the firm he established traded as 'Barkers' until 2009 when it went into Administration. Volney B. Palmer opened the first American advertising agency, in Philadelphia in 1850.This agency placed ads produced by its clients in various newspapers. In 1856, Mathew Brady created the first modern advertisement when he placed an ad in the New York Herald paper offering to produce "photographs, ambrotypes, and daguerreotypes." His ads were the first whose typeface and fonts were distinct from the text of the publication and from that of other advertisements.
To attract a new generation of talent, agencies must rebrand advertising as a meaningful, creative and high-impact career path. Buyers are paying more for agencies that show scale, sustainable growth and operational discipline—creative work alone isn’t enough to justify high multiples.Creative AgenciesOrchard names co-executive creative directorsAgenciesHow agencies are pricing AI—and what it means for industry compensationAgenciesNew 2025 ad sales forecast suggests earlier predictions of falloff may be overblown
The Nashville-based agency was acquired by holding company Driftwood Music Group, infusing the agency with cash and a 25% growth following the eight-figure acquisition. As the advertising world shifts toward branded entertainment and the use of AI, FlyteVu’s approach caught the eye of Driftwood ... The Nashville-based agency was acquired by holding company Driftwood Music Group, infusing the agency with cash and a 25% growth following the eight-figure acquisition. As the advertising world shifts toward branded entertainment and the use of AI, FlyteVu’s approach caught the eye of Driftwood Music Group, which “invests in music and entertainment companies, across entertainment, recorded music, publishing, live events and emerging media,” according to its website.The agency’s entertainment-driven work attracted Knight, who previously led creative for Observatory, where she spearheaded initiatives including the Netflix Stranger Things concert, “Live From the Upside Down.” · Knight was named one of Business Insider’s “30 Most Creative Women in Advertising” in 2017.The Nashville agency’s evolution has led to several new hires, including former Observatory CCO Linda Knight as its first chief creative officer.. From Campaign USFlyteVu, an entertainment-focused ad agency with roots at CAA, marks its 10th anniversary with a new acquisition, new branding and its first CCO.
Discover top advertising agencies in Hawaii to help you scale faster, think bigger, and launch standout campaigns with the right partners. Let's explore and find the right agency partner to elevate your brand. Hawaii's advertising landscape continues to evolve, and these top agencies stand out for their innovative strategies, local expertise, and successful campaigns.The agency employs a strategic approach, leveraging digital platforms and local media channels to maximize campaign effectiveness and reach. They use tools like Moz, SEMrush, and Adobe Creative Suite to deliver high-quality, data-driven solutions. Recognized for excellence in web design and digital marketing by the American Advertising Federation Hawaii.Committed to quality and authenticity, Jade Agency Hawaii excels in developing creative strategies that engage local audiences and drive results. Their focus on local brands and community makes them a trusted partner for businesses seeking impactful advertising solutions.Creative advertising: Producing visually compelling ads that effectively communicate brand messages · Social media marketing: Leveraging social media platforms to engage and grow audiences · Public relations: Crafting strategic PR campaigns to enhance brand reputation · Content creation: Producing high-quality content to enhance brand communication · Event marketing: Organizing and promoting events that align with brand objectives · Jade Agency Hawaii executed a rebranding campaign for a local restaurant, boosting brand recognition and customer loyalty.
Discover top advertising agencies in Alaska to help you scale faster, think bigger, and launch standout campaigns with the right partners. Let's explore and find the right agency partner to elevate your brand. As the capital city, Anchorage serves as a dynamic hub for businesses and marketers alike. The advertising landscape here is diverse and competitive, offering numerous advertising solutions tailored to the unique Alaskan market.Businesses seeking creative digital advertising solutions in Anchorage. Brilliant Media Strategies is Anchorage's first full-service agency, offering a wide range of advertising solutions.Consider their expertise in industries relevant to your business and their ability to deliver tailored advertising solutions that resonate with the Alaskan audience. Anchorage agencies deeply understand the Alaskan market, allowing them to craft campaigns that resonate with local audiences.The creative scene in Anchorage fosters innovative advertising solutions that capture attention and engage consumers. From traditional media to digital strategies, Anchorage agencies offer a wide range of services to meet diverse advertising needs.
Explore what an ad agency is, including what these agencies do and a list of 10 types of advertising agencies for you to consider advancing your career goals. An advertising agency is a business that dedicates itself to planning, executing and managing advertisements and other promotional material in marketing. There are several types of ad agencies that complete different duties based on their clients' needs and the organization's specialties.An advertising agency is a business that helps its clients with their advertisements and other marketable material to promote an image, product or business. Professionals working at an agency can meet with their clients to determine their advertising needs. From there, they can develop plans based on the guidelines of the client or collaborate with the client for their advertising plans.Some agencies offer clients a full service, which includes everything a client may require when advertising or agencies can focus on a specialty area, such as social media.If you're choosing between the ad agency that is right for you, consider your interests and strengths in advertising to help you decide.Related: How To Work at an Ad Agency (With Tips)The general duties of an ad agency can include creating advertisement plans, print or digital, planning how to execute the project and communicating with the client for their guidance and approval of a campaign. Professionals working in an agency may also work under tight deadlines if the client requests last-minute changes to make to the campaign.
Ethic Advertising Agency is a specialist in hyper-targeted digital advertising & creative development. Finding the right people, at the right time. Crafting compelling video, audio, animation, and graphic design messages are vital to the success of any advertising campaign. Ethic Advertising Agency produces award-winning quality creative for a wide range of industries and budgets. When we launch new creative for a client, we typically see a 20%-50% increase in traffic.It is Ethic Advertising Agency's mission "to be a catalyst for happy, profitable partners through advertising and creative solutions." Beyond our services and skills, our Core Values of Respect, Quality, Efficiency, Progress, and Kind Boldness are the foundation of how we accomplish our mission.Ethic Advertising Agency uses layers of hyper-targeted digital advertising to create a "spider web" of trigger points that makes it difficult for our clients' ideal target audience to not be served compelling creative. We target desirable consumers based on where they have physically and digitally been as well as their interests and demographics.It doesn’t matter how many people you reach if you don’t have the right message. Ethic Advertising Agency provides complete, award winning video, audio, and graphic design production at an affordable price.